How can SAM enrich your TV experience?

People consuming media and TV/video programming will have within reach a complete solution. SAM will integrate context aware information and complex social functionalities providing contextual information about their actual and current interest. This will provide the final users with an augmented experience in which they can discover new information about the subject, and will talk and share their experience with other users that are also interested in the same topic. Whilst they cannot make commercial business, SAM will certainly allow them to be more involved and thus in turn be more fulfilled and make business with others in a virtuous cycle.

In this section of our website, concrete, yet illustrative, scenarios are outlined showing how SAM supports both content creators and consumers in a post-project real-world media environment.  These scenarios will be further selected/refined during the project.

They focus on the role of the user partners in the project: The metadata content provider Bibliographic Data Services (BDS), Germany’s multimedia broadcaster Deutsche Welle and the TV device manufactuer TPVision, a joint venture between Royal Philips Electronics and TPV Technology.

The SAM use cases in detail:

The Stone Age - two weeks ago

BDS: Consortium partner Bibliographic Data Services (BDS) is one of the major content providers of metadata for books, videos, DVD, games, etc. and provides data to the most important books and media ecommerce sites around the world. Their huge database is able to meet different content standards and all their data is interrelated. Today BDS is largely selling its content in an offline way for on-line use, which their providers use to populate or update internal websites or databases. This was a rational way for many years but now more agile business models are starting to arise. BDS sees Social Media and 2nd Screen phenomena as significant opportunities since they have a massive amount of linked data available to be shown on connected devices.  However, there are different providers of 2nd Screen apps, the consumption of data is dependent of the app/device, and social media platforms are not BDS’ specialty. They need an open framework to help them address these new paradigms.

DW: Deutsche Welle (DW) is Germany’s international public service broadcaster and produces and broadcasts a regular lifestyle TV programme. In its last edition it features a rock star’s other talent related to “photography”. The production entails the usual textual programme information used on the DW website and other TV programme information or distribution systems, but it is all static. DW producers are aware that the audience is increasingly commenting on social networks about programmes but DW does not currently track this information in a unified way.

TPVision: TP Vision is a joint venture between Royal Philips Electronics and TPV Technology Limited that develops, manufactures and markets Philips branded TV sets.  TP Visions R&D activities are focused on the continuous improvement of TP Vision television sets. TP Vision’s wish is to ensure that the customers of its SmartTV get a future-proof service that includes 2nd Screen concepts, facilitates social media interaction and embeds itself into related concepts such a digital marketing and syndication.  This will then up-the-value of its TV sets and ensure they are current in today’s market.

Samantha: Samantha is a lady in her later years and when she comes home from work she prefers to just relax – in other words: get some dinner and watch TV.  Samantha lives alone and for her watching TV is also about having “company”.  She enjoys programs on music and photography and occasionally goes on the internet on some specific sites with her tablet to research and chat about them. Hey, maybe she is part of the “grey-age” but they are ever-more gadget and ICT aware although she just wishes her hands were as nibble for all those fiddly keyboards! Samantha is pleased that her sister just posted via Facebook “I really enjoyed the last episode of my favourite lifestyle programme on DW – “did you know that this rock star is also a great photographer?”. Samantha is not in a great mood and is annoyed that she missed this TV programme, because she likes photography and she this musician. She now has to go to her PC in the bedroom to view this episode on-demand on DW’s web portal later. On her tablet she follows some comments related to her sister’s Facebook post and via Google she tries to find some information but nobody is providing interesting comments about actual photos from her favourite musician.

A bright future with SAM

Content Syndication: BDS sales are growing quickly in recent months as they are now exploiting to the maximum all data stored in their database due to the rich services of SAM.  They have attached/imported the quality assets into the SAM system configuring them to be dynamically discovered, with additional relevant social data gathered by using the SAM marketplace.  The ability to syndicate this information into the interactive and targeted 2nd screen environment connected with the Social Media phenomenon is the added value they needed to commercialize the data to the maximum. This is perceived to be highly useful by BDS’s existing customers but it also opens up new markets for BDS.  Similarly the consumers using this information are highly satisfied since they get better quality information, directly relevant content assets – albeit that the name of BDS is invisible to them due to its intermediary role.  They simply know that as they are chatting about a film on-line with their friends then they receive relevant and targeted information with solid links to be able to, for example, make purchases rather than the random advertising that just floated before them.

Marketplace: DW is preparing a new episode of its lifestyle programme. Using the SAM marketplace for contextual and semantic related information, the producers have found the media assets from BDS. BDS offers over 17 million book records as well as data for 2 million music tracks, 300,000 film/DVD records and 40,000 computer games. From this, a cooperative mutual understanding was made which benefitted both parties.  Now the production and distribution of an episode is an entirely different experience. DW journalists produce a number of different information components which will appear in different sequences of the programme and provide accurate contextual information which will trigger SAM to continually find further context related information in different sources such as BDS assets or social media. DWs usual Content Management System could be connected to the SAM Gateways, and once the production information is ready, it is retrieved and parsed, and SAM automatically prepares and characterises the metadata for enhancement and further configuration.

Content composition and enhancement: Based on respective business agreements, DW could use these BDS assets in order to provide additional information related to both context and actual video sequences in the lifestyle programme’s episode featuring the rock star’s photography work. With SAM DW can include this information quickly and efficiently, with a view to offer their audience dynamically integrated additional content related to the topic of the programme and thus enhance existing or stimulate new user communities. This can include album information, films or photography books. DW can also offer topical blogs associated with the programme episode, which offers deeper insight into aspects of the programme (e.g. further content related to the musician’s  photography talent). All these content offerings will be consumed by the audience via their primary TV or 2nd Screen devices while watching the episode.

2nd Screen: This is also good news to TPVision who have integrated part of SAM’s technology into their SmartTV apps and which brings a open market differentiator to their products.  Of course the received broadcast content and provided assets are not controlled by TP Vision but TP Vision supports the SAM Dashboard and the Verbal Dialog Interaction which many people like.  They also notice that end consumers prefer the organised and value added content and semi-organised linked social media interaction.

Brand and Consumer Integrity: If deemed suitable from an editorial point of view, DW can also include twitter hashtags within the SAM information set via the integrated Twitter comment editor available as a add-on service App. This enables the users to send Tweets related to this particular episode – and in turn – it enables DW to capture the reactions from their users by using functionalities such as advanced social data mining and sentiment analysis. From a TPVision perspective this just increases the value of their SmartTVs. DW has the ability to preconfigure and constrain the information sources and services that will be offered through SAM during the programme transmission, being able to avoid low quality or political incorrect sources.

Business Intelligence: Consumers receive high quality information about products that are engaging and relevant for them and allow them to purchase them more easily through the information that BDS is providing with direct links to either ‘manufacturers or retailers. This has resulted in new sales and a more efficient way of managing and selling the content. SAM also provides feedback to BDS. As the assets allow rating, comments and recommendation, they now have consumer data that if marked as public can also be used or sold. The SAM Business Intelligence environment provides providers with statistics about the most used data, the most well rated, and uses advanced sentiment analysis techniques to know if this is negative or positive feedback.  This creates more opportunity and thus business. The companies can continue to grow comfortably in the coming years and maximize the resources to improve their core business and of continue to provide the highest quality of metadata which can be used in more environments and to greater, easier effect.

Media Consumption and Social Communities: After a long day at work, Samantha comes home to prepare a quick dinner in the microwave. She doesn’t want to spend much time cooking because her favourite lifestyle programme is just about to start on the DW channel. It’s about a rock star and his photography work. She is pleased she now has SAM on her new tablet because SAM sends her alerts on upcoming TV programmes related to this musician. SAM automatically synchronizes with her SAM enabled Philips SmartTV and that reminds her that this programme will start shortly on DW. While she is watching the programme, SAM shows in the 2nd Screen additional high quality information curated/provided by DW (including via BDS) as well as other useful social content (e.g. blogs and Twitter feeds about photography) that is provided in the context of a programme brand specific social community created for this programme.

Social Interaction and Voice Recognition: Further, she can see information that other users are contributing to this SAM community related to the programme brand. Communicating with people about these topics and the programme is even easier, as she says “share with my sister” SAM writes a link sharing the preview of the programme in her sister’s Facebook wall.  She already sees her sister is starting to answer the comment as it looks like she is actually watching that program as well.

Social Media Services and Dynamic Content Discovery: While she is watching the programme SAM looks for different types of information similar to the topic covered in this episode and specifically about the rock star. This includes, for example, the next concert dates, an exhibition featuring his latest photos or his last CD. SAM also finds a range of  events and products related to other topics from this programme edition. Of course, she could buy any product by just using voice commands addressed to SAM.

Social Mining and Dynamic Contextual Creation of Communities: SAM informs Samantha that a specific sub-community of users is talking about photography – this has been dynamically created based on the comments and ratings of various users. As she loves photography Samantha is amazed to find that people are sharing tips and techniques, which they can observe from the pictures shown in the DW programme episode. How much better it is to watch this TV episode in a social environment and learning from people who have the same interests. But Samantha equally values the additional, high quality content provided dynamically within the programme by DW journalists.   Samantha is now very tired and switches off the TV but she goes to sleep with SAM in her mind.